The career trail / 08 chapters
One line, drawn in ink as you scroll.
Every chapter below really happened. The trail moves from a first career on wheels through university projects, purpose-led work, two businesses, landscape strategy and the creative agency era.
CHAPTER 01 / THE OPENING CREDITS
Before Marketing, Roller Skating
My first passion
Before I knew what brand strategy was, roller skating was my first real passion. For around four years, I gave it all the seriousness and imagination a child could carry. I loved the movement, the practice and the feeling of becoming better at something I cared about. I stopped when I was around nine, but that early devotion stayed with me.
FIRST PASSION / FOUR YEARS ON WHEELS
CHAPTER 02 / UNIVERSITY YEARS
Starting Small
Learning by making
During university, I started taking on small projects and experimenting with branding, communication and creative work. AMOISUNTKE became one of those early places to learn by making.
CHAPTER 03 / BACHELOR'S PROJECT
From Projects to Brand Strategy
Brand strategist
As my university bachelor's project, I worked with Anglo-Georgia as a Brand Strategist. The theoretical knowledge was becoming practice: ask better questions, find the real story, then make it useful.
CHAPTER 04 / PRO BONO PROJECT
Using Communication for Something Bigger
Communication with purpose
I participated in Warm Paw, a pro bono project focused on helping stray dogs through donations and building houses for them. A warmer checkpoint — proof that communication can do more than sell an idea.
CHAPTER 05 / THE TRAIL SPLITS
Okay, Let's Build Something
Founder, strategist & maker
At this point, the trail split. I started creating my own businesses, two worlds growing from the same restless need to make things. I crafted both from brand strategy and content to everything in between.
CHAPTER 06 / BRAND STRATEGY MEETS LANDSCAPE DESIGN
Larix Landscape Group
Brand strategy & communications
At Larix Landscape Group, I created brand strategy and positioning, managed social media, developed communication and content direction, and worked on client acquisition. The work translated the company's expertise into a stronger digital presence without losing the precision of the craft.
CHAPTER 07 / CREATIVE AGENCY ERA UNLOCKED
Redberry Rockets
Creative strategy intern
I'm interning at Redberry Rockets, where I've worked on passion projects, experimented creatively and contributed to campaigns for major Georgian brands.
CHAPTER 08 / THE NEXT CHAPTER
To Be Continued…
Possibly your project
The trail doesn't end here — it blinks. If your brand needs strategy, voice or a campaign that actually lands, this checkpoint could carry your name.