The career trail / 08 chapters
One line, drawn in ink as you scroll.
Every chapter below really happened. The trail moves from a first career on wheels through university projects, purpose-led work, two businesses, landscape strategy and a brand-identity passion project.
CHAPTER 01 / THE OPENING CREDITS
Before Marketing, Roller Skating
My first passion
Before I knew what brand strategy was, roller skating was my first real passion. For around four years, I gave it all the seriousness and imagination a child could carry. I loved the movement, the practice and the feeling of becoming better at something I cared about. I stopped when I was around nine, but that early devotion stayed with me.
FIRST PASSION / FOUR YEARS ON WHEELS
CHAPTER 02 / UNIVERSITY YEARS
Starting Small
Learning by making
During university, I started taking on small projects and experimenting with branding, communication and creative work. AMOISUNTKE became one of those early places to learn by making.
CHAPTER 03 / BACHELOR'S PROJECT
From Projects to Brand Strategy
Brand strategist
As my university bachelor's project, I worked with Anglo-Georgia as a Brand Strategist. The theoretical knowledge was becoming practice: ask better questions, find the real story, then make it useful.
CHAPTER 04 / PRO BONO PROJECT
Using Communication for Something Bigger
Communication with purpose
I participated in Warm Paw, a pro bono project focused on helping stray dogs through donations and building houses for them. A warmer checkpoint, proof that communication can do more than sell an idea.
CHAPTER 05 / THE TRAIL SPLITS
Okay, Let's Build Something
Founder, strategist & maker
At this point, the trail split. I started creating my own businesses, two worlds growing from the same restless need to make things. I crafted both from brand strategy and content to everything in between.
CHAPTER 06 / BRAND STRATEGY MEETS LANDSCAPE DESIGN
Larix Landscape Group
Brand strategy & communications
At Larix Landscape Group, I created brand strategy and positioning, managed social media, developed communication and content direction, and worked on client acquisition. The work translated the company's expertise into a stronger digital presence without losing the precision of the craft.
CHAPTER 07 / PASSION PROJECT
12 Grains
Brand visual identity
A beer-brand passion project bringing Georgian heritage and vintage culture into a contemporary visual identity. The work includes stamp-inspired logos, brand guidelines, Hoppy Lager and IPA designs, and social media visuals.
CHAPTER 08 / THE NEXT CHAPTER
To Be Continued…
Possibly your project
The trail doesn't end here, it blinks. If your brand needs strategy, voice or a campaign that actually lands, this checkpoint could carry your name.