Case file 02 / Landscape design / Brand growth
Larix Landscape Group
Deep specialist expertise clients couldn't read, translated into messaging that speaks the client's language.
Context
Brand strategy and messaging for a women-led landscape design studio, reframing services into the language clients actually use.
01
The work
Reframed services into the language clients actually use, built a messaging architecture from positioning down to page level, and structured content so expertise reads as proof, not decoration.
02
About the Brand
We create green spaces that are thoughtfully designed to balance functionality and aesthetics. From the initial concept to the final execution, we design landscapes that combine refined design with quality craftsmanship, tailored to the location and your lifestyle.
Through practical planning, small architectural structures, reflective water features, and carefully selected plants, we create harmonious outdoor spaces that complement your everyday life and provide an inviting setting for gatherings with family and friends.
Larix is a women-led team committed to responsible practices, attention to detail, and the highest standards of quality.
03
The logo
Inspired by the larch tree, the Larix logo represents resilience, renewal, and harmony with nature. Its organic form reflects the brand's philosophy of creating landscapes that balance natural beauty with thoughtful functionality.
Just as the tree adapts to its environment, Larix designs outdoor spaces that complement their surroundings and the lifestyles of the people who enjoy them.
04
The palette
Our color palette is inspired by nature, creating a fresh and vibrant look. These colors should be used consistently across all media to maintain brand integrity.
White
#FFFFFF
Cream
#FDFBF0
Green
#5A6F54
Mocha
#6C340D
05
Typography
A clear positioning and messaging system plus a content approach the team can grow with.