The person behind the thinking

I'm Tata Gurgenidze, an independent brand strategist and copywriter based in Tbilisi, Georgia. I work with brands that have something real to say but haven't found the words for it yet.

My route here wasn't a straight line — it had wheels, library nights, a detour through digital, and a spell at agency altitude. That range is the point: I write strategy the way people actually talk, and copy the way strategy actually thinks.