Case file 06 / Startup branding / E-commerce

AMOISUNTKE

ისუნთქე მარტივად, Breathe Easy. Building a humidifier startup's brand from the logo up.

Startup brandingCampaign directionDigital communication & Meta adsProduct video shootsB2B partnerships

Context

A Georgian e-commerce brand selling air humidifiers and aroma diffusers in three categories: a can-style model for the car, a mid-size device for the home, and an office humidifier.

The brand

I led the startup's branding process, logo, slogan, colours, fonts and segmentation, and advised on campaign concepts and directions.

Car humidifier with Georgian lettering — For the car.

Flame-effect diffuser beside a laptop — For the desk.

The communication

I managed digital communication, ran ads through Meta and planned the professional product video shoots.

Amoisuntke product video on Facebook — Watch the product reel on Facebook.

The result

I found B2B partners, and the company began supplying a new office product to the corporate segment.

Office aroma diffuser on a desk with roses — The office line.

Social

TikTok ↗Facebook ↗Instagram

Instagram link to be added.