Case file 07 / BACHELOR'S PROJECT / BRAND STRATEGY
Anglo-Georgia
From university project to brand strategy, turning theoretical knowledge into practice.
Brand strategyResearchPositioning
01
The starting point
As my university bachelor's project, I worked with Anglo-Georgia as a Brand Strategist.
02
The work
The theoretical knowledge was becoming practice: ask better questions, find the real story, then make it useful.
A defining step from studying brand strategy to practising it.